By José Antonio Pérez
Tourism and hotel representatives from Puerto Peñasco took part in the annual Travel & Adventure Show, held January 12th – 13th in San Diego, California. With an estimated 12,000 people in attendance seeking vacation options, Lizette Daniela Ibarra, Director of the Puerto Peñasco Convention and Visitors Bureau (OCV) noted there was tremendous interest in the possibility of “fam trips” (“familiarization trip”) for travel agents and social network bloggers/influencers, as well as tremendous interest within the Chinese tourism market as to the area’s beaches and the Pinacate Biosphere Reserve.
The Puerto Peñasco promotional stand was staffed by Sue Schmidt of Playa Bonita Resort and Germinal Garcia of Hotel Peñasco del Sol, on behalf of Peñasco hotels, as well as Ibarra and administrative assistant Fernanda Ortiz representing the OCV.
It’s worth noting among the various exhibits, the Puerto Peñasco stand was one of the most attractive as it offered a visual representation of the area, displayed across a giant LED screen. The vivid presentation included photos and videos of aquatic, beach, and adventure activities, as well as unique experiences to sites of interest including the Pinacate Biosphere Reserve and Bird Island while highlighting the beautiful moments offered by the Sea of Cortez. The showing of Puerto Peñasco caused tremendous impact and garnered the interest of tour operators, bloggers, tourism promoters, and the public in general.