By José Antonio Pérez
As of last year, Puerto Peñasco was added to the list of priority destination spots for Mexico, ranking in at 45th. This, affirmed María Teresa Solís Trejo, Deputy Secretary of Tourism Planning and Policy for the Ministry of Tourism, allows for the alignment of local, municipal, and federal efforts in developing a cross-sectional agenda to address obstacles.
After speaking to the joint Sonora-Mexico, Arizona-Mexico Commissions, meeting in Puerto Peñasco this past week, Solís Trejo added there is a positive outlook on new investment in the Puerto Peñasco cruise ship Home Port, as the goal is to see orderly growth in these investments. She stressed growth must be comprehensively planned to ensure benefits from these investments also extend to less-impacted groups, through the creation of quality jobs as well as opportunities for small and medium sized businesses.
The Deputy Secretary of Tourism Planning and Policy for the Ministry of Tourism emphasized bilateral collaboration between Sonora and Arizona is an extraordinary opportunity to develop the potential of this destination, not solely for the traditional tourism seeking the sun and sand, but also for high value products such as health tourism, conferences, and cruise goers.