By José Antonio Pérez
With November “Buen Fin” just weeks away, which is meant to boost sales through special offers leading up to the holidays, the Puerto Peñasco Chamber of Commerce is already well into its 7th annual shop local campaign entitled “Si en Peñasco compramos, todos ganamos” (If we buy in Peñasco, we all win).
Angel de la Puerta Gerardo, President of the local Chamber (CANACO) details the shop local campaign seeks to increase sales at local businesses by raffling off 150 prizes consisting of home appliances, tools, and gift certificates, among others. Raffle will be held on November 22nd, along with a commerce fair in front of the CANACO offices, to thank Puerto Peñasco consumers.
How it works – When a customer purchases or pays for $150 pesos worth of merchandise or services at an affiliated business, they will receive one of the 40 thousand tickets issued for the raffle. Filled out tickets need to contain the customer’s personal information before being put in a container at the establishment, which will then be put into the larger hopper on the raffle date.
The CANACO President added in addition to promoting local purchases through the Buy Local campaign, about one hundred business have also signed up to take part in promotions for the popular “Buen Fin” shopping weekend (Nov. 16th – 19th) – heralded as being the most economical shopping weekend of the year.