Colorful Success for Toma Color!

Toma Color organizers present local DIF with donations totaling $120,000 pesos for Dialysis Center

The first edition of the Toma Color 5 K fun run, which included approximately 700 participants of over 800 who all signed up with the sole purpose of having fun and supporting the DIF’s Dialysis Center project, was a tremendous success thanks to the joint efforts of the community and the local administration!

The race, which began at Plaza la Madre, drew together city officials and employees, families, businesses, and friends who all joined in this noble cause for a day of healthy fun, beginning with an early morning warm-up led by instructor Ernesto Leyva.

As part of the official start, participants launched colorful balloons into the skies over Puerto Peñasco before heading out along Blvd. Juarez and a number of streets in the Old Port.

Participants, whether walking or running, went through 5 different water stations along the way. At each station, participants were doused in colorful powder in shades of blue, pink, purple, green and yellow while also getting rehydrated to help them reach the finish line. Families and friends of Toma Color runners gathered in the Malecón at the Finish Line to await the arrival of all who had covered the 5K fun run.

toma-color-2 Colorful Success for Toma Color!

Covered in color, participants streamed into Plaza Gobernadores in the Malecón. Once the majority had arrived, Mariela Contreras of the organizing committee presented DIF President Rafaela Félix de Figueroa with a check for $120,000 pesos (about $9600 US) stemming from the registration of 826 participants.


1st place: José Antonio Sánchez
2nd place:  Hiroshi
3rd place:  José Roberto
Youngest runner:  Irania Márquez
Oldest runner:  Alejandro Portugal
Most creative team:  Municipal Treasury Office
Largest team:  City Hall of Puerto Peñasco

Mrs. Rafaela Félix de Figueroa took advantage of the occasion to express thanks for the tremendous efforts of the organizing committee, made up of Mariela Contreras, Alvita and Leticia Portugal, Erika Mota, Emanuel Castro and Luis Altamirano, as the event’s success was due to their enthusiasm.

“I am very pleased with the response of the Puerto Peñasco community, who once again have shown their spirit of solidarity; and with the young business people who had this important idea, as well as for the sponsors who made this fundraising activity possible, which will allow us to get the Dialysis Center up and running as soon as possible,” she emphasized.

Mayor Gerardo Figueroa stated he was satisfied with the organization of this innovative, recreational, and athletic event that brought families of Puerto Peñasco together to have fun while helping a noble cause

The race ended by filling the air with multicolored powder, launched by all participants, who then had their pictures taken with colorful wigs and signed the Toma Color mural. The event culminated in a tremendous family fiesta with the music of Agua de Coco and Party District DJs.

Toma Color is an example of how civil society, productive sectors, and the local administration can do grand things together for the good of our city. Toma Color is here to stay in Puerto Peñasco!

Toma Color is based on the worldwide experience The Color Run™, which is an event that has extended across the U.S., Brazil, Mexico, Colombia, and Puerto Rico, among other countries and regions.

toma-color-1 Colorful Success for Toma Color!



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