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The administrations of Puerto Peñasco and San Luis Río Colorado have joined efforts to promote the “Sonoran Hot Air Balloon Route” (Ruta del Globo Sonora), in searching to boost tourism throughout the region in a complete family-friendly environment.
Lucinda Dávalos, Puerto Peñasco Event Coordinator, along with Rubén Sánchez Martínez, Director of the Entrepreneurial Institute, and SLRC Tourism Director Marisa Carolina González Esquer, remarked this pioneering event in the northwestern part of Mexico aims to become a tourism attraction for Sonora and the region.
“The public will be able to watch how the hot air balloons are prepared, as well as have the opportunity for balloon rides. We will have a light show, community festival and food tastings,” indicated González Esquer.
San Luis Rio Colorado will host the Hot Air Balloon Festival from Dec. 11th – 13th, with the participation of 24 hot air balloons. The event is scheduled to take place in Puerto Peñasco from January 22nd – 24th.