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Puerto Peñasco, Sonora. March 30, 2016. With representatives from Levi Strauss & Co. on hand, along with numerous skaters, Mayor Kiko Munro supervised the launch of construction work on the company’s first Professional Skate Park in Mexico, and their sixth worldwide.
The Mayor thanked Levi’s Latin America Regional Director, Arcadio Jaramillo, for having selected this beach destination for construction of the skateboard park over the next month. The park itself will be built to professional standards in order to be able to welcome international competitions.
The mayor emphasized the project will have an important social impact as it represents a new alternative for youth, and will open the doors to sports tourism.
The Regional Director of Levi Strauss & Co. explained the Puerto Peñasco skate park will be the sixth the U.S. company has built, with others being in Bolivia, the U.S., New Zealand, South Africa, and India.
Jaramillo told the mayor that once the athletic infrastructure is complete, Puerto Peñasco will be ready to host competitions such as the PHXAM Skateboard Contest of Phoenix, AZ, attracting professional skateboard competitors from the southern U.S., Brazil, Argentina, China, and Mexico.
Along with construction of the skate park, Levi’s is simultaneously creating a documentary for publicity and marketing purposes, which will be launched during the second part of 2016 in Europe, Asia, Africa, and the Americas.
Filming is taking place in various locations across Puerto Peñasco, with the participation of 14 professional skaters.
The new professional skate park is part of an alliance, in which the City donated the land located at the corner of Calle 18 and Plutarco Elías Calles, while the multinational company headquartered in San Francisco, CA is responsible for design and construction.